MicroStrategy, the pioneer of Bitcoin reserve strategies, formerly known as Strategy (, announced yesterday that it spent over $100 million to acquire 1,229 Bitcoins, demonstrating the company’s ongoing ability to raise funds to buy Bitcoin. Investment bank TD Cowen maintains a “Buy” rating for Strategy, with a future 12-month target price of $500.
Strategy raises $100 million to buy 1,229 BTC
This time, Strategy raised $108.8 million through the issuance of common stock MSTR and used the entire amount to purchase Bitcoin. MicroStrategy bought 1,229 Bitcoins last week at an average cost of $88,568 per Bitcoin. As of December 29, 2025, Strategy holds a total of 672,497 Bitcoins, with a total cost of $50.44 billion and an average cost of $74,997 per Bitcoin.
Orange dots reappear, TD target price $500
Founder Michael Saylor hinted on Sunday that the company will restart its Bitcoin purchasing plan and posted a “return to orange” pixel art on the X platform. Last week, MicroStrategy temporarily paused its Bitcoin purchases and chose to invest the $74.8 million raised from issuing common stock MSTR into dollar reserves, expanding reserves to $2.19 billion, to pay preferred stock dividends over the next 32 months. Many see this as preparation for the long crypto winter.
MicroStrategy holds 672,497 Bitcoins, with a cost basis of $50.44 billion. Its current market value is about $58.56 billion, with an unrealized gain of approximately 16%. The official mNAV is 1.06, hovering above parity for quite some time.
MSTR stock fell 2.15 yesterday, closing at $155.39, down 48% year-to-date. Although many investors question whether the Bitcoin flywheel effect has failed, TD Cowen still maintains a “Buy” rating for Strategy, with a 12-month target price of $500. Based on previous bear market data, the author also explores how MicroStrategy can navigate this current crisis.
)MicroStrategy’s Bear Market Survival Tactics: From Insolvency to Bitcoin Flywheel Restart—Can Strategy Survive This Downturn?(
This article about MicroStrategy raising another $100 million to buy Bitcoin, with a target price of $500 from investment banks, first appeared on Chain News ABMedia.
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