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Twitter bans mouth-licking platforms, which is satisfying and may also make the quiet crypto social track lively again.
Binance Square has started incentives, and OK has also developed similar products. Exchanges might get more competitive and operate their own private domain traffic.
Competing directly in public domains and traditional social media is impossible. Doing private domain work in the crypto circle is still feasible, for example, Tether is also developing a privacy-enhanced chat tool.
The key is to avoid directly competing with Twitter by creating a more decentralized product, and instead focus on the real needs of segmented modules.