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The metaverse has the potential to revolutionize how businesses promote themselves, communicate with their clients, and build economies. By creating immersive 3D experiences, companies and organizations can develop interactive user stories and experiences that foster engagement, monetization, and data visualization, unlocking billion-dollar economies and commercial opportunities for both companies and user-generated content (UGC).
According to a McKinsey report, the metaverse market is poised to skyrocket from an already substantial $120 billion market in 2022 to an astonishing $5 trillion by 2030. This exponential growth will open up many opportunities across all industries. Technology research and consulting firm Gartner predicts that adoption will continue to rise steadily across various domains, including work, shopping, education, social interactions, and entertainment.
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