OpenAI promotes the "log in with ChatGPT" feature to businesses.

According to a report by Golden Finance, as stated in an article by Information on the 16th, OpenAI is marketing to companies, hoping to add the “log in with ChatGPT” feature option on their websites, similar to the way of logging in with Google or Facebook. Companies that agree can pass on the costs of using OpenAI's models to customers. According to a person involved in the discussion, startups using OpenAI models can leverage this approach to shift the API costs that would normally need to be paid directly to OpenAI onto customers, specifically by deducting fees from the customers' ChatGPT usage quotas instead of bearing the costs themselves.