During the Spring Festival holiday, key monitored businesses and enterprises in Beijing recorded a total income of 8.45 billion yuan.

On February 18, at Langfang Toutiao next to Qianmen Street in Beijing, tourists take photos under lanterns. During the Spring Festival, Beijing Qianmen Pedestrian Street and surrounding commercial areas are filled with colorful lanterns, attracting many visitors to check in and take photos. China News Service reporter Zhao Jun took the photo.

Beijing, February 23 — Data released by the Beijing Municipal Bureau of Commerce shows that during the 2026 Spring Festival holiday, key monitored sectors such as department stores, supermarkets, specialty shops, catering, and e-commerce achieved sales of 8.45 billion RMB. According to mobile signaling and third-party big data, the 60 key commercial districts in Beijing saw a holiday foot traffic of 51.094 million people, a year-on-year increase of 5.8%.

During this holiday, Beijing’s commercial districts burst with traditional New Year consumption vitality. The Longfu Temple commercial area hosted a Spring Festival market featuring local snacks, blind box collectibles, books, and cultural creations. Wanli Wangfujing WellTown organized the “Come to Wanli, Celebrate the Chinese New Year” six major themed activities, creating a “cultural tourism + immersive experience” model. Sanlitun Taikoo Li partnered with brands to create a trendy lion dance cultural exhibition. Shougang Park launched a variety of festive activities including light shows, art exhibitions, and ice and snow experiences.

During the Spring Festival holiday, Beijing debuted new consumption scenes powered by technology. The Blue Harbor series of events launched new products, creating a festive shopping atmosphere with trendy art; Chaoyang Heshi Hui introduced new collections of trendy toys and clothing, resonating with holiday shopping. The 2026 Haidian Spring Tech Temple Fair promoted deep integration of technological experiences and consumption scenes. Beijing Economic-Technological Development Area launched the city’s first autonomous driving shopping and ride-hailing discount event.

The Spring Festival holiday also contributed to an increase in inbound tourism consumption in Beijing. According to third-party big data estimates, inbound tourists’ “shopping” spending in Beijing increased by 73.2% year-on-year during this period. The 2026 Dadu Spring Temple Fair centered on “tech, international style, and Chinese flavor,” showcasing a vibrant festival cultural feast. Events such as the “Moscow Winter Send-off Festival” at Chaoyang Park, Beijing Universal Beijing Resort’s “Global Chinese New Year,” and the Beijing Olympic Museum’s international cultural fair built bridges for multicultural exchange with global visitors. (End)

(Edited by: Wen Jing)

Keywords: