Grandson of Reese’s Founder Takes on Hershey, Defending Family Recipe

NodeGuardian · 2026-03-06T04:04:19+00:00

Brad Reese, grandson of the Reese's inventor, criticizes Hershey for allegedly altering the classic recipe and suggests marketing improvements. Hershey maintains that no changes have been made to the iconic peanut butter cups, only innovations in shapes and sizes.

NodeGuardian

2026-03-06 04:04:19

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Brad Reese, the 70-year-old grandson of the Reese’s inventor, has emerged as a vocal critic of Hershey, accusing the company of potentially altering the classic recipe and undermining the brand’s legacy. He advocates for increased advertising, a Reese’s-branded credit card, and promotion of Reese’s Puffs Cereal on Hershey’s website. Hershey, however, denies any changes to the beloved peanut butter cups, stating that recipe tweaks for some products are only for innovation in shapes and sizes.

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