Tide Unveils New Type Of Detergent: 'Significant Leap Into The Future'

Procter & Gamble has launched Tide evo, a new dry, fiber-based laundry tile designed as an alternative to Tide Pods and traditional detergents. This innovation, which dissolves instantly in cold water, represents over ten years of development and is positioned as the next significant step in laundry care. Tide evo is gradually rolling out nationwide and is expected to be as impactful as Tide Pods, contributing to Tide’s environmental goal of increasing cold-water washes.