“Cord Cutting 2.0”: Comcast Stock (NASDAQ:CMCSA) Slips as Peacock Focuses on Domestic

FomoAnxiety · 2026-03-05T19:05:15+00:00

Comcast's focus on the U.S. market with its Peacock platform has advantages and disadvantages, resulting in shareholder concerns. Despite reaching 44 million subscribers, the company faces significant challenges as internet "cord cutting 2.0" rises, leading to over a million customers canceling their internet service in 2025. Analysts have a cautious outlook on Comcast's stock.

FomoAnxiety

2026-03-05 19:05:15

Abstract generation in progress

There are advantages to focusing on smaller markets. But as entertainment giant Comcast (CMCSA) is discovering, there are disadvantages as well. Comcast is focusing on the United States market as far as its streaming platform Peacock goes, and shareholders seem a bit less than pleased by its plan to cede the rest of the world to all the other platforms. Comcast shares slipped fractionally in Thursday morning’s trading.

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Mike Cavanaugh, Comcast’s co-CEO, laid it out simply, saying, “I don’t see a reason in our construct why we are disadvantaged by not pursuing global.” Thus, Peacock will remain focused on the United States, as opposed to scaling up and offering everything from _Saturday Night Live _reruns to the newest season of Twisted Metal to the rest of the world.

The plan is not exactly a bad one; Peacock recently hit the 44 million subscriber mark, which is about half of what Netflix (NFLX) runs at 87.75 million. But it took quite some time for Peacock to reach that point, going from around 34 million in the first quarter of 2024 to 44 million in the fourth quarter of 2025, almost two years later.

Cord Cutting 2.0

A more distressing development is emerging for Comcast, though, as reports emerged noting better than a million customers canceled their internet access in 2025. 2026, as one report suggested, is shaping up to be “the year of cord cutting 2.0.”

It turns out that there are many more options for internet connectivity than there were in the past. Home 4G, 4G LTE, and 5G access is on the rise and being offered from many more providers. Throw in growing access to fiber and satellite access that is actually improving, and the end result is a serious crimp in Comcast’s operation. While the first cord cutting focused on departing cable television for streaming alternatives, the second round focuses on cutting the internet cable in favor of its own wireless cousins.

Is Comcast Stock a Good Buy Right Now?

Turning to Wall Street, analysts have a Hold consensus rating on CMCSA stock based on five Buys, 10 Holds and three Sells assigned in the past three months, as indicated by the graphic below. After a 11.52% loss in its share price over the past year, the average CMCSA price target of $32.45 per share implies 1.95% upside potential.

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