Matt Hougan: We are preparing for a big year-end rally in Crypto.

Matt Hougan, an investment manager at Bitwise, one of the world's leading asset management companies, stated that he expects crypto ETFs to bring significant volatility to the markets.

“The market will open until the end”

In the assessment note prepared for Bitwise clients, Hougan stated that with the implementation of regulations, the ETF market would be “fully opened” and that many new products would enter the market.

“The crypto market currently feels like a pre-Superbowl show… Despite September months typically being negative, everything feels like we are preparing for a major year-end rally. Concerns about interest rate cuts, increasing ETF inflows, and a potential drop in the dollar index… Rapid developments in tokenization and stablecoins… We are all currently in a waiting mode.”

“General standards will make everything easier”

Hougan, who stated that the U.S. Securities and Exchange Commission is working on (SEC) general crypto ETF standards, said, “The implementation of these will accelerate the processes. Today, a separate SEC application is required for each new spot crypto ETF in the U.S., and this process can take up to 240 days. With the general standards, this period could be reduced to 75 days.”

The Bitwise manager also stated that a similar regulation occurred in traditional markets in 2019, and after the acceptance of the general rules introduced for the ETF market, the annual new ETF launches increased from 117 to 370.

Hougan said, “The same situation could occur for crypto ETFs.”

Published: September 16, 2025 16:29Last Updated: September 16, 2025 16:34