Lâm Junjie trở thành thành viên NFT Kiat Lim xây dựng hệ sinh thái Web2.5 tham vọng dần lộ rõ

Singaporean singer JJ Lin officially joined the NFT membership community ARC, jointly initiated by Singaporean second-generation business leader Kiat Lim and Mewah International heir Elroy Cheo. This move marks progress in the community’s efforts to attract celebrity resources and also reflects Kiat Lim’s ongoing布局 in the digital asset field.

Kiat Lim collaborates with luxury brands to launch NFT membership community

Kiat Lim is the son of Singapore’s well-known businessman Lim Rong Fook (dubbed the “Stockbroker King”). He co-founded ARC with Elroy Cheo, the heir behind Mewah International, creating a membership ecosystem that breaks down the barriers between traditional internet and blockchain. ARC was officially established in early 2024, attracting several well-known figures including JJ Lin.

According to public information, ARC members can enjoy in-person interactive experiences at a physical venue called Playgrounds, and verify their membership identity via the ARC official app using NFTs or other digital assets. Interested applicants need to submit an application on the ARC official website, and after approval, they will be added to the whitelist, ultimately receiving platform tokens Pyxis and community NFTs, becoming official members.

Web2.5 positioning: bridging traditional and blockchain

Unlike traditional Web3 projects that attempt to completely replace the internet with blockchain technology, ARC’s positioning is more unique—it self-identifies as “Web2.5.” This means the community does not simply embrace blockchain but aims to融合傳統商業模式與數字資產創新，為高端用戶提供線上線下一體化的會員體驗。這種混合模式或許更容易被主流商業人士與名人接納。

From football to NFTs: Kiat Lim’s diversified布局

It is worth noting that Kiat Lim’s布局 in Web3 and sports is not limited to this. He previously collaborated with his father Lim Rong Fook to launch ZujuGP—a digital community focused on football, endorsed by Portuguese football star Cristiano Ronaldo. From football communities to NFT membership ecosystems, Kiat Lim is experimenting with different tracks to validate the feasibility of leveraging celebrity influence and digital assets to empower the membership economy.

With stars like JJ Lin joining, ARC’s NFT community construction is further完善，也為Kiat Lim的Web2.5願景增添了實踐案例。這股由新加坡商界二代主導的NFT探索浪潮，正在悄然改寫區塊鏈應用在亞洲高淨值人群中的想象空間。