Bitget Announces Partnership With American Comedian Adam Devine To Attract Gen Z Crowd

Seychelles-based cryptocurrency derivatives exchange Bitget has announced a one-year partnership with renowned American actor and comedian, Adam Devine, as part of the #SetForChange campaign.

With the move, Bitget aims to promote crypto education and foster wider adoption through an “engaging and lighthearted approach.” The collaboration also comes amidst the rebranding initiative following its acquisition of BitKeep. The platform secured its position as the fourth-largest cryptocurrency exchange in terms of trading volume after generating remarkable market performance metrics throughout the year despite the incessant bear market.

Partnership With Adam Devine

According to the official press release shared with CryptoPotato, roping in Adam Devine aligns with Bitget’s broader move to onboard more Gen Z crypto users, “who grow up with the increasing adoption of crypto, and will be playing a vital role in promoting crypto adoption.”

Commenting on the partnership, Gracy Chen, the Managing Director of Bitget said

“With the campaign, Bitget aims to empower individuals and encourage more people to adopt the #SetForChange mindset, fearlessly embracing innovations and leveraging cutting-edge technologies for better development. Working with comedians, such as Adam, will allow us to lower the knowledge barrier, making crypto and Web3 more fun and accessible to attract more youth, who will ultimately be the key builder to bring our society forward, to a more crypto-friendly future.”

Bitget has emerged as one of the winners following FTX’s dramatic implosion. Despite the market being severely battered by numerous crypto firms’ falls, Bitget is planning on expanding into the Middle East region, specifically the United Arab Emirates and Bahrain. It had previously expressed intentions to scale up its workforce by 50% in Africa.

Targeting Gen Z

In a bid to target the younger generations, Bitget rolled out the Blockchain4Youth CSR program in May this year, which pledged $10 million in funds in the next five years “to empower young people” to embrace blockchain through a series of educational activities curated specifically for youth. This includes campus lectures, U30 hackathons, blockchain online courses, certifications, and scholarships.

According to Bitget’s recent report on copy trading, 44% of its copy traders were under 25 years old, making them the largest age group. The 25- to 35-year-olds followed closely behind, representing just under one-third of all copy traders. The older demographic, 35 to 55 years old, constituted 17% of the copy traders, while those over 55 accounted for only 7% of the total.

Bitget speculated that the strong tendency of Gen Zs to seek guidance from social media influencers for investment choices could be a contributing factor to their attraction towards copy trading.