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Yu Donglai is truly a ruthless person.
You don't know until you dig into it, but once you do, you can only admire him. His attitude toward fame and fortune is frankly outrageous—4 billion in assets, and he just distributes them when he decides to.
On March 8th, Yu Donglai shocked the capital circle again. But this time it's even more intense—instead of distributing 4 billion to shareholders, he directly distributed it to frontline employees. Over 8,000 frontline employees, averaging 200,000 per person. To be honest, many senior executives might not have received that much in the end.
When this news broke, a lot of people were stunned. After all, in many companies, when profits come in, you first think of shareholders, management, and incentive plans. It's actually rare for frontline employees to get a substantial share.
Yu Donglai often jokes that he's a "foolish badass." That's because back when the entire internet was promoting the 996 work schedule and even Lei Jun and Jack Ma were telling young people to work harder and put in more overtime, he was the only one going against the grain.
He implemented a 7-hour workday, 40 days of annual leave, and strict off-work times. It sounds like "lazy management." But ironically, this kind of "foolishness" is precisely what took the company to 20 billion in revenue.
Many enterprises squeeze their employees to the limit, constantly preaching about wolf culture, hard work, and overtime culture, with management theories galore, but the core logic ultimately boils down to one sentence: do more work, earn less money. It looks smart, but the vision is actually quite limited.
Looking at Yu Donglai, what he's doing is simple—letting employees live like human beings. As a result, the enterprise grows bigger and bigger, and employees are more willing to work hard.
When you think about it, you'll discover that in the business world, the most elite shrewdness is often kindness and integrity. There are plenty of truly smart people, but few dare to play the "fool" in the capital world, and those like Yu Donglai who dare to be a "foolish badass" are extremely rare.
Someone put it perfectly: Yu Donglai's "foolishness" is actually top-tier business wisdom. 4 billion distributed when decided, 200,000 per frontline employee; a 7-hour workday plus 40 days of annual leave, treating employees as people, as partners, as family.
With an enterprise like this, reaching 20 billion in annual revenue is actually no surprise at all.
At the end of the day, this is what true shared prosperity looks like. Many people in the capital circle should really learn from this kind of integrity.
So here's the question—do you like bosses like this?