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Michael Saylor, the founder and strategist of MicroStrategy, will unveil a key strategy for promoting Bitcoin adoption within corporations. The "Enterprise Bitcoin" conference, held in Las Vegas from February 24 to 25, 2026, will serve as the culmination of his ongoing Bitcoin strategy.
This event is part of a comprehensive approach focused on the adoption of Bitcoin in the corporate environment. It is expected to align with MicroStrategy's already advancing Bitcoin holdings strategy and suggest concrete pathways for institutional investors and corporate executives to incorporate Bitcoin into their business strategies.
Saylor's strategy goes beyond mere Bitcoin promotion, demonstrating a holistic approach aimed at optimizing corporate treasury management and finance. Through this conference, an acceleration of global Bitcoin adoption trends is anticipated.