Zeekr will accelerate its presence in European markets with a new plug-in hybrid strategy

The Chinese firm Zeekr, owned by Geely, plans a significant expansion across Europe in 2026, entering key countries such as France, the United Kingdom, Italy, and Spain. This move is part of a broader strategy to strengthen its position in the premium sustainable mobility segment on the continent.

Lothar Schupet, acting head of Zeekr’s European operations, revealed during the Brussels Motor Show that the company is seriously considering launching (PHEV) plug-in hybrid vehicles in the region. “European consumers maintain a considerable demand for this technology,” Schupet explained to the specialized press.

Regulatory changes favor the PHEV strategy

Zeekr’s decision to prioritize plug-in hybrids responds to recent changes in the European regulatory landscape. In December, the European Union adjusted its ban on internal combustion engine vehicles, easing the phase-out schedule. This modification extends the market availability period for PHEVs, which combine an internal combustion engine with electric range capability.

For Zeekr, this regulatory shift presents an opportunity to bypass tariffs imposed by the EU on fully electric vehicles manufactured in China. Schupet indicated that the demand assessment for plug-in hybrids will be completed in the coming months.

Infrastructure expansion and commercial presence

Currently, Zeekr operates in 12 European markets, with a recent launch in Germany at the end of 2024. The company plans to significantly triple its European dealership network, increasing from 30 current outlets to approximately 100 during this year. This strengthening of distribution infrastructure is essential to support the projected growth.

In some territories, Zeekr has adopted direct-to-consumer sales models, differentiating itself from traditional dealership structures. Although sales figures have been moderate so far, the brand aims to establish itself as a relevant player in the luxury sustainable vehicle segment.

Positioning in the global market

Zeekr’s privatization by Geely last year strengthened the brand’s status as the group’s most valuable asset in the automotive sector. In the Chinese market, where it already offers plug-in hybrid versions of several models, Zeekr maintains a strong sales performance in the premium electric segment.

Although its presence in European markets is still in its early stages after just over two years of operation, it lays the groundwork for a more robust presence in the coming years, consolidating Zeekr’s ambition to lead in high-end sustainable mobility.