Here's an interesting legal play unfolding: celebrities are now turning to trademark registration as a shield against unauthorized AI impersonation. The approach? Secure intellectual property rights over your own identity before deepfakes become weaponized.

This move highlights a growing tension in the AI era—technology outpaces regulation. While platforms scramble to moderate AI-generated content, individuals are getting proactive. By trademarking their name, likeness, and voice (in some jurisdictions), they're building legal ammunition against unauthorized synthetic media.

The strategy makes sense: trademarking establishes clear ownership claims and creates legal grounds for cease-and-desist orders or litigation. It's not foolproof, but it's a practical interim solution.

What's really telling? We're seeing IP law adapt in real time to combat AI misuse. Whether this becomes standard practice or just a celebrity workaround remains to be seen. Either way, it signals that the Web3 and AI communities need better frameworks—sooner rather than later.