Hollywood's Approach to AI: Why Image Rights Matter Now

Matthew McConaughey is taking the patent route to shield his likeness from unauthorized AI recreation—and he's far from alone. As generative AI tools explode across the market, creatives everywhere face a harsh reality: their faces, voices, and work can be cloned and monetized without permission.

This isn't just a celebrity problem. Artists, musicians, and content creators are watching their intellectual property get harvested and repurposed at scale. The lag between innovation and legal protection is widening fast.

What's particularly telling is that traditional IP patents are becoming the desperate measure. It signals something important for the broader Web3 conversation: we need better frameworks for digital identity ownership and creator rights in an age where AI can forge anything. The question isn't just legal—it's about who controls your digital self.