strategy is your map; tactics are the steps you take.
strategy is long-term (why): what's the change we're aiming for?
tactics are short-term, (how): how do we act today to support the strategy?
marketers often focus too much on tactics whilst lacking a clear strategy.
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strategy vs tactics:
strategy is your map; tactics are the steps you take.
strategy is long-term (why): what's the change we're aiming for?
tactics are short-term, (how): how do we act today to support the strategy?
marketers often focus too much on tactics whilst lacking a clear strategy.