The Meme Party Formula: Why Some Coins Go Viral While Others Flop

According to Justin Sun’s recent insights, the explosive rise of meme coins isn’t just about the joke—it’s fundamentally about capturing and monetizing internet culture. The real question is: what separates a meme that becomes a profitable asset from one that never takes off?

Consider this: not every celebrity name or viral moment can instantly become a valuable token. Take Biden coin as an example—just because a concept sounds catchy doesn’t mean people will actually invest in it. The critical gap lies between issuing a token and gaining real market traction. Biden himself hasn’t transitioned from being a political figure into a recognizable internet meme or cultural IP that fans would rally behind.

What actually wins the meme party? According to Sun, it comes down to dominance in the attention economy. Tokens that go parabolic share a common trait: they’ve managed to break through the noise and become part of internet culture’s zeitgeist. It’s not enough to launch; you need to own a piece of collective consciousness. The winners are those that resonate deeply enough that communities voluntarily participate, promoting, holding, and believing in the narrative.

The lesson here is blunt: in the meme economy, attention is the raw material, and only those who can convert that attention into genuine engagement create lasting value. It’s less about the name behind the coin and more about whether it captures the culture at exactly the right moment.