BNB Plus expands digital currency holdings: over 15,000 while repositioning market presence

ResearchChadButBroke · 2025-12-26T19:20:34+00:00

BNB Plus, formerly known as Applied DNA, has rebranded and appointed Josh Kruger as board president, enhancing its focus on digital asset management. The company now holds 15,524.68 BNB, valued significantly, reflecting its commitment to integrating digital assets into corporate strategies.

ResearchChadButBroke

2025-12-26 19:20:34

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The company formerly known as Applied DNA, listed on the NASDAQ stock exchange, has completed its corporate rebrand, adopting the name BNB Plus and changing its trading symbol to ‘BNBX’. This strategic move marks a significant shift in the company’s positioning, which has been consolidating its role as a digital asset manager.

One of the main institutional changes accompanying this rebrand is the appointment of Josh Kruger, a well-known figure for his work at OnChain Alpha, as chairman of the board. This appointment signals the company’s commitment to strengthening its expertise in treasury strategies involving crypto assets.

The numbers reflect the commitment to this new direction. BNB Plus’s holdings of BNB have reached an impressive 15,524.68 coins, positioning the company as a significant holder of the asset. For context, considering the current BNB price at approximately $833.60, these holdings represent a considerable value in the corporate portfolio.

This move reinforces the growing trend of traditional public companies integrating digital assets into their capital management strategies, with BNB Plus now positioned as a more visible player in this expanding segment.

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