2025-12-26 18:28:04

If your supposedly world-changing product dies in the market because some minor obstacle popped up, then honestly? Your product's not the problem—your execution and go-to-market strategy are.

This is the hard truth nobody wants to admit. A truly revolutionary product doesn't crumble over trivial friction. Real innovation finds its way around blockers. If you can't scale past a single competitor's launch or market resistance, maybe your competitive moat wasn't as strong as you thought.

The graveyard of 'next big things' is full of products that had solid ideas but terrible distribution, weak positioning, or simply couldn't defend their turf when things got competitive. Distribution beats product. Strategy beats luck. That's the game.

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.

11 Likes

Reward
11
6
Repost
Share

Comment

0/400

MentalWealthHarvester

· 7h ago

It's a bit harsh, but it really hits home... How many "revolutionary products" have died because of channels and positioning? No matter how brilliant the idea is, if it doesn't sell, it's all for nothing.

View OriginalReply0

MoonlightGamer

· 7h ago

It's easy to talk tough, but really, too many projects fail because of execution. What's the use of a good idea?

View OriginalReply0

CryptoPunster

· 7h ago

Haha, well said. A bunch of project teams love to pass the buck to the market. In reality, their own strategies are just too weak. Do they really think having a good idea means they can just sit back and win? Wake up, distribution channels are the real boss. If one coin dies, you can blame the market; if ten coins die, then you have only yourself to blame.

View OriginalReply0

SilentObserver

· 8h ago

Well, to be honest, it still depends on the team's execution capability. Even the best idea is useless if no one uses it.

View OriginalReply0

RugPullProphet

· 8h ago

That's right. It reminds me of those projects that raised a bunch of money but failed because of a policy... It's really not the product's fault, just pure poor execution.

View OriginalReply0

DecentralizedElder

· 8h ago

Exactly right, many projects fail because of the phrase "Our product is really awesome." Distribution capability and execution are the true moat; otherwise, even the best ideas are useless.

View OriginalReply0