The irony runs deep here. Virtually every project was hyping up Q4 as make-or-break season, painting this elaborate picture of breakthroughs despite obvious market headwinds. Then what? Radio silence. Promises evaporated, communication collapsed, and suddenly you're left wondering if anyone actually believed their own narrative. Investors didn't mind betting big on ambitious timelines, but ghosting after missing targets? That's where credibility gets torched. It's not just about hitting or missing milestones—it's about owning the conversation when things don't pan out. The projects that survived this cycle are the ones that at least showed up to explain what went sideways.