FROM VIRAL MOMENT TO SUSTAINED ENGAGEMENT: WHY USER NUMBERS KEEP CLIMBING

The real story behind this surge isn't novelty—it's stickiness. Users aren't just downloading and ghosting; they're coming back, logging in daily, and spending meaningful time on the platform.

Daily active users surged from 6.12 million in August to 10.17 million over the past 28 days. That's a 66% jump. But the number itself matters less than what it signals: habit formation is kicking in.

When a product transitions from "cool thing to try" to "part of your daily routine," that's when real growth happens. Retention metrics like these suggest the AI platform has moved beyond initial hype and into genuine product-market fit territory. Users returning consistently means they've found concrete value—whether that's productivity, entertainment, or information discovery.

This pattern is what separates flash-in-the-pan trends from sustainable platforms. The momentum isn't slowing down.