## Are you ready? Unlock IPO to make your portfolio grow endlessly

If you are someone who constantly watches stock charts day after day, you might be missing the biggest opportunity: **Investing from the very first second** before the stock price jumps 200% or more IPOs are the trap for smart investors, and today we will reveal this entire secret to you.

## What is IPO? Why should you care?

**IPO (Initial Public Offering)** is not as complicated as you think. It is when a company decides to "open the door" for the general public to hold shares, instead of keeping it solely for the owners.

Why do companies do this? Simply:
- **To raise cash** for expanding business, building factories, or developing new products
- **To build reputation** and make the company known "as a public company" by listing on the stock exchange
- **To create ownership rights** for employees and supporters to own part of the business

As an investor, what do you get? **Shares bought at the initial stage (IPO price) are often much cheaper** than the actual market price. When the shares start trading in the real market, the price usually floats upward, meaning you profit just by waiting.

## Why invest in IPO? (Unmissable advantages)

**1. Excellent guaranteed price**
IPO prices are lower than the actual market price. This is a "discount" that amateur investors often miss.

**2. Confidence from being registered**
Companies listed in IPO must undergo scrutiny by the SEC and the Stock Exchange of Thailand (SET). It’s no small matter.

**3. Short-term profit opportunities (for certain types of investors)**
When the economy is good and market conditions favor IPOs, you can make quick profits within weeks or months.

**4. Suitable for long-term investors**
If you prefer holding shares for a long time and collecting dividends, IPO is a reasonable option.

**5. No complicated techniques**
Unlike regular stock trading, IPO investing doesn’t require complex strategies—just study the company well.

## But IPO also has its drawbacks (Things to know)

**1. Companies must disclose confidential information**
When going IPO, companies must submit financial reports, profit and loss statements, and even tax data. Competitors can access this information too.

**2. Costs are not trivial**
Doing an IPO involves paying legal advisors, financial consultants, auditors, and underwriters (Underwriter). All these costs eat into the company's funds.

**3. Owners lose control**
After IPO, owners are no longer the sole controllers. The board may pass resolutions to remove owners (though difficult, it’s possible).

**4. Less independence in decision-making**
As a listed company, operations must follow the directives of the board and audit committee, adhering to regulations.

## Which companies are "suitable" for IPO?

Not every company can apply for IPO. The SEC and SET have strict criteria:

**1. Must be a public limited company** (Not a limited)

**2. Shareholders’ equity must be at least 300 million baht** before IPO approval.

**3. Profit criteria must meet one of the following:**
- Net profit of 50 million baht for 2-3 consecutive years, with the last year's profit not less than 30 million baht
- Or Market Cap exceeding 7,500 million baht in the last year

**4. Must have operated for more than 3 years** under the same management and board.

**5. Must have an independent director** and an audit committee as per regulations.

**6. Financial statements must be audited** by an auditor approved by the SEC.

**7. Must establish a provident fund** according to law.

**8. Must appoint a registrar** from TSD (Thailand Securities Depository Center).

## IPO process: It’s a long journey

If a company decides to go IPO, it must go through these steps:

**Step 1:** Study regulations and contact financial advisors.

**Step 2:** Prepare supporting documents for approval.

**Step 3:** Convert from a limited company to a public limited company.

**Step 4:** Set IPO share price and promote the offering.

**Step 5:** Establish a provident fund and appoint a registrar.

**Step 6:** Submit filing for approval to the SEC.

The entire process can take several months, depending on cooperation and document readiness.

## Who makes IPO "happen"?

IPO requires many skilled players:

- **SET:** Facilitates trading
- **SEC:** Oversees and grants approval
- **Auditor:** Ensures correct accounting
- **Lawyer:** Prepares documents and legal advice
- **Valuer:** Assesses asset value
- **TSD:** Maintains shareholder register
- **Underwriter:** Helps sell shares to the public
- **FA (Financial Advisor):** Guides throughout the IPO process

## Who sets the IPO price? And how much?

IPO price is not random (not just a guess). The underwriters and financial advisors must evaluate the company's value.

Usually, IPO prices are set relatively low to match real demand during the (Book Building) process. This figure is very important because it determines the success or failure of the IPO.

## Where to see IPO stocks? Study before deciding!

Want to know which companies are about to go IPO? Visit the SET website directly:

**What to look for:**

1. **List of companies under consideration (Upcoming IPO)** — see which companies are coming.
2. **New IPO stocks just unlocked** — if you missed the "Upcoming" phase, there’s still a chance to buy on the secondary market.
3. **IPO price and Par Value (P/V)** — helps set your investment goals.

**Bonus:** Download additional files or visit company links to understand:
- Purpose of fundraising
- Offering period
- IPO valuation

This information is essential for making investment decisions.

## How do IPOs impact the economy?

Here’s the benefit of IPOs: companies that raise funds (via IPO) can develop their business, create jobs, and boost the economy. For example, if a tourism company gets IPO support, it can build new hotels, create employment, and generate more income for the country.

In other words: without IPOs, companies might lack sufficient capital, distort business growth, or grow slowly.

## How to reserve IPO shares? Two methods

( Method 1: Buy before the market )Primary Market( — fastest profit

This is what smart investors do:

1. The company unlocks IPO via SET
2. Interested investors submit reservation orders )during the specified period(
3. IPO price is usually 30-50% below market price
4. If you get the reservation, when the stock hits the market, you can profit immediately

**Advantage?** Lowest price, highest profit potential. But there’s a catch: not everyone can reserve.

) Method 2: Buy after the market opens (Secondary Market) — option for those who missed the first round

If you missed the initial round:

1. The company is already listed
2. Shares are traded between existing and new investors
3. Price may rise 30% to 200% in some cases
4. You can buy as you wish, but the price might be higher

**Disadvantage:** Price volatility is clear, and you are not a first-round buyer anymore.

## Simple calculation example

Suppose "ABC Company" plans an IPO:

**Start:**
- Founder owns 1,800,000 shares
- Par value: 2 baht/share
- Total investment: 3,600,000 baht

**When IPO is launched:**
- Unlock 800,000 new shares
- IPO price: 15 baht/share
- Company receives: 800,000 × 15 = 12,000,000 baht
- Owner’s share value becomes: 15 × 1,800,000 = 27,000,000 baht

**After IPO:**
- Owner holds 1,800,000 ÷ 2,600,000 = 69.23% of the company
- IPO investors hold 800,000 ÷ 2,600,000 = 30.77%
- Shares now traded on SET at market price

**Interest point:** If the owner wants to invest more or expand, they can use the 12 million baht from IPO unlocking!

## After IPO success, what’s next?

Once listed:

- **Founder** cannot sell within 1 year (Silent Period) but can gradually sell up to 25% after 6 months.
- **IPO investors** can buy and sell freely on the stock exchange.

## Summary: It’s time you understand IPO

In simple terms: **IPO is a tool for companies to raise funds and for investors to seek profits from price movements.**

- Advantages: Lower price, SEC oversight, high profit potential, long-term holding possible
- Disadvantages: Need to study company documents, risks similar to other IPOs, not always able to buy

**Finally:** "Not skilled" is not in the stock market vocabulary. There are only those who "study well" and those who "study less." The more you learn, the higher your chances of success in IPO investing.