Eco Launches Publicly After Securing $26M Series B Led by a16z Crypto

A new entrant to the cryptocurrency finance space, Eco has just gone live to users following a substantial $26 million funding round helmed by a16z Crypto, the digital asset investment division of Andreessen Horowitz. The fundraise included backing from prominent investors including Founders Fund, Activant Capital, Slow Ventures, Coinbase Ventures, Tribe Capital, and Valor Capital Group, among others. The startup brought on Andy Bromberg, former co-founder of CoinList, to lead the company as chief executive last October.

Redefining Consumer Finance Through Rewards

Eco positions itself as a fundamentally different financial platform—neither traditional banking nor a credit card product, but rather an integrated solution designed to outperform all three categories combined. The platform delivers tangible incentives across two primary channels: users receive up to 5% cashback on everyday purchases through partnerships with major merchants like Amazon and Uber, while simultaneously earning 2.5% to 5% annually on their crypto holdings stored within the account. The higher savings yields are unlocked through referral bonuses, creating a network-driven growth mechanism.

Eco’s founder, Garrett Camp, who co-founded Uber, brings significant industry experience to the venture. The company’s fundamental thesis centers on eliminating what it describes as “inefficiencies and misaligned incentive structures” that plague traditional finance.

Venture Capital Validation

Katie Haun and Arianna Simpson, partners at a16z Crypto, highlighted the investment rationale in their announcement: “Eco’s vision extends beyond restructuring consumer financial products—it aims to fundamentally reimagine the nature of money itself. By operating free from legacy constraints and competing business models, Eco can deliver reward structures that appear counterintuitive but remain economically sound.”

Building Momentum

This Series B round represents a significant milestone for Eco, which previously raised $8.5 million in seed funding led by Expa, Camp’s venture studio, alongside crypto-focused Pantera Capital. The progression from private alpha testing to full public availability signals the company’s readiness to scale its user base and validate its rewards-driven financial model in the open market.