Why Raijin? The Ambition Behind the Brand Rebranding


Xai Play has been renamed Raijin (雷神), and this is more than just a name change. The name Raijin is more game-like and powerful; it is designed for Steam's 100 million traditional players.
Through Raijin, XAI no longer emphasizes "blockchain" but instead highlights "rewards" and "achievements." This is a major upgrade in brand strategy — from "geek's toy" to "mass consumer product." Raijin will be XAI's spearhead to penetrate the Web2 market.

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