Behind the Meme Coin Myth: Who Is Quietly Getting Rich, and Who Is Losing Everything?

The on-chain activity has been absolutely crazy lately.

How many times have you seen stories like this—buying a meme coin before bed, only to wake up and find several more zeros in your account? In group chats, people are constantly posting screenshots, making it seem like gold mines are everywhere and you just have to dig a little to achieve financial freedom. Watching all this, many people can’t sit still anymore—they stop playing in the secondary market, stop caring about fundamentals, and are left with just one thought in their heads: I want to find the next 100x coin too!

But have you ever considered this question—who is losing the money you’re making?

This market has never been about inclusive finance; the 80/20 rule is the iron law here. Those rags-to-riches screenshots that get your heart racing are either insider trades by project teams or cherry-picked highlights showing only the wins, never the losses. Why do they do this? Because these myths are needed to lure you in to be the exit liquidity.

The Smart Money Has Already Left

While retail investors are still dreaming of “xx life,” the real smart money has already quietly exited.

They’re not fighting on-chain battles anymore. Instead, they’ve swapped most of their chips for deeper liquidity, higher certainty blue-chip assets—Bitcoin, Ethereum, and the like. Maybe they’ll leave a small amount to keep playing, but their main positions have already moved.

By the time you realize your “golden dog” has turned into a “dead dog” and try to chase after blue chips, you’re usually catching the very last train of the cycle. Those who made a fortune on meme coins? They already swapped their profits for BTC and ETH.

Who’s Actually Making Money?

The answer is simple: institutions, KOLs, and “scientists.”

The playbook isn’t complicated—

Institutions team up with a bunch of KOLs to launch tokens, piggybacking on influencer hype and launching hundreds of projects a day. As long as one catches a hot trend, KOLs rush in, quietly building positions before shilling the coin. “Scientists” use tools to frontrun. By the time retail sees the tweets, the price has already pumped 100x.

Those who enter early might catch a small profit, but latecomers are just exit liquidity.

Fair launches? If an ordinary person launches a token without KOL backing, no one even looks at it. Sure, a lucky few retail investors might get lucky, but project teams aren’t worried—they only fear you’ll stop playing. Whatever you make this time, you’ll likely lose in the next project.

Eventually, you realize that after playing along for so long, all your money has ended up in someone else’s BTC and ETH wallets, and the meme coins you’re holding have already gone to zero.

This Is a Carefully Designed Game

To put it bluntly, this is a game set up by a top-tier exchange.

Think about it—if crypto keeps heading in this direction, what future does it have? If Wall Street arrives and sees this, they’d probably be furious.

Whales holding a ton of platform tokens pump prices to create hype, turning the whole ecosystem into a focal point. Then, they team up with KOLs to manufacture “meme coin rags-to-riches legends”—stories of turning thousands into millions are everywhere, luring more people in. KOLs hype it up in unison, creating the illusion that “anyone can get rich.”

Meanwhile, those who planned ahead are offloading at the top, passing the bag to the last entrants.

As a retail investor, you have neither the technical edge nor reliable inside information, so it’s best to stay away from this stuff.

Wealth Doesn’t Come From Overnight Riches

People who actually achieve financial freedom have typically survived several bull and bear cycles—gaining experience through volatility and holding strong at the lows.

Blue-chip assets like Bitcoin and Ethereum are the only tools that can truly preserve wealth in the long run.

Instead of going all-in on meme coins, you’re better off making strategic moves into assets with real value.

Memecoins might make you pocket change, but those “10x, 100x” riches are only for the very few. Most people will just lose everything in this game. Even if you do get lucky and make a windfall, if you’re not fit for that wealth, you’ll end up losing it all anyway.

Right now, the get-rich-quick stories on BSC have reached their peak, and the exit liquidity is probably lining up. Once this meme coin frenzy is over, the market’s focus will most likely return to the blue chips.

The next market opportunity might not be in these hot narratives, but in Bitcoin and Ethereum.

I can’t tell you not to play—after all, it’s not my place to block someone’s path to making money. I just hope you don’t lose your head or your rationality. Just remember one thing: the market is always harsher and more realistic than you can imagine.