The "马到成功" meme has a really appealing meaning—when it first launched I bought some, then exited later. Recently, it’s been popping up again, with some in the community speculating it could be the next Chinese IP to land on a major platform.
However, I'm more optimistic about kurumi. The reason is simple: the narrative ceiling for English IPs is much higher, and the global liquidity is there. No matter how hot a Chinese meme gets, breaking out is still limited.
What do you think about these two? Are you betting on localization or going global?
This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.
21 Likes
Reward
21
6
Repost
Share
Comment
0/400
ChainMelonWatcher
· 12-06 16:53
The ceiling for internationalization is indeed high, but don't forget the purchasing power of the Chinese-speaking community—there's considerable liquidity here as well.
View OriginalReply0
MissedTheBoat
· 12-06 08:46
Internationalization is the global trend, but Chinese memes are ultimately a local phenomenon. Kurumi’s English narrative does make it easier to break out, but honestly, the storytelling of Chinese IPs can sometimes be more deeply rooted—it depends on how you play it. I lean toward the international market, but the surge of popularity during the Ma Dao Cheng Gong phase was real, so don’t be too absolute about it.
View OriginalReply0
AirdropHunterWang
· 12-03 20:10
The point about the ceiling for English narratives is absolutely spot on. Chinese memes are inherently limited—no matter how popular they get, that's about it. I’m also optimistic about Kurumi; global liquidity is what really matters.
View OriginalReply0
ThesisInvestor
· 12-03 20:01
Kurumi really has that vibe. English storytelling naturally comes with an overseas gene, while Chinese memes ultimately still can’t break out of their own circle.
View OriginalReply0
WhaleShadow
· 12-03 19:51
Kurumi is indeed more imaginative, but to be honest, the name "马到成功" (success upon arrival) has a natural advantage in China, though going global isn't impossible either.
View OriginalReply0
AirdropBlackHole
· 12-03 19:44
Internationalization is definitely more advantageous. Chinese memes naturally have a ceiling, while something like Kurumi truly follows a multiplicative logic.
#美联储重启降息步伐 $BTC $ETH Here's an interesting observation.
The "马到成功" meme has a really appealing meaning—when it first launched I bought some, then exited later. Recently, it’s been popping up again, with some in the community speculating it could be the next Chinese IP to land on a major platform.
However, I'm more optimistic about kurumi. The reason is simple: the narrative ceiling for English IPs is much higher, and the global liquidity is there. No matter how hot a Chinese meme gets, breaking out is still limited.
What do you think about these two? Are you betting on localization or going global?