Do you still remember Flow, the project that went viral worldwide thanks to NBA star trading cards? The one that made CoinList famous overnight and had countless people staying up late to grab cards and get rich.

I recently checked out their latest updates and found that this chain finally couldn’t sit still—it’s starting a bold transformation.

To put it simply: they’re done with the whole NFT thing and want to become an “on-chain bank for everyday people.”

They’ve even given this new direction a name—Consumer DeFi. It sounds pretty down-to-earth, and the core idea is to make those complicated, headache-inducing financial operations much simpler. Think about it—how many regular people really understand private keys, mnemonic phrases, or gas fee optimization? Traditional DeFi has a sky-high barrier to entry, keeping 99% of users out.

It seems Flow has finally figured it out: a whole ecosystem can’t survive on collectibles alone. What happened after the NBA TOP SHOT craze faded? They need to find real use cases and make on-chain services as natural as using Alipay.

As for how exactly they’ll do this, the official info is still pretty fragmented. But the direction is clear—from “card trading” to “banking,” that’s a big leap. Whether they’ll succeed depends on how the products actually land, but at least they’re willing to make bold changes, which is better than just giving up.