Why have foreigners suddenly started learning Chinese? Looking at "SoraLa" and the struggle for cultural discourse power in Web3.

How much of a stir can a name cause? In the world of Web3, the answer may exceed your imagination.

On October 20th, the official account of a leading public blockchain retweeted a post, officially confirming their Chinese name - Solara. Just these three characters, yet it felt like dropping a cultural bomb in the crypto circle.

From Naming to Viral Fame, an Unexpected Cultural Experiment

The name originated from X user @muper during a naming campaign initiated by Mable, the founder of Trends.fun. The explanation from the proposer is quite simple: “Solara” represents the endless creative energy of builders who continually construct on this chain. The transliteration is accurate, and the reduplicated term is cute, making Chinese users instantly attracted.

But the interesting part of this matter is not in the name itself. What is truly worth pondering is — why is a public chain so serious about localizing in Chinese? The answer lies in a magical phenomenon in the crypto world over the past six months: global Degens are all learning Chinese.

Why did foreigners suddenly start reciting “City or not City”

Over the past year, the performance of Chinese Meme coins has been simply outrageous. With the promotion of things like Pepe and WIF in the Chinese community, their market values have skyrocketed. Even more exaggerated are those memes completely based on the Chinese context—“She young young”, “Binance life”, “Customer service Xiao He”—which have actually become popular enough to make foreign retail investors confused and go look up translations.

The result is that this scene began to appear on Twitter: a group of English-speaking traders are struggling to memorize Chinese phonetic puns, afraid of missing the next “wealth code” for a hundredfold coin. This is not a casual cultural curiosity, but a learning motivation driven by real money.

The influence of the Chinese community in the cryptocurrency market has transformed from “participants” to one of the “rule-makers.”

Localization is not translation, it's cultural alignment

Many people think that choosing a Chinese name is just a routine operation of brand marketing. However, in the current context, the significance of this matter is completely different.

The Chinese market not only has the most active retail investors and the densest community of developers in the world, but more importantly—it is exporting cultural influence. In the past, it was Western projects that defined what was “cool”; now, the local memes from the Chinese community can engage global users. Whoever masters this language system will be able to take the initiative in the next round of narrative.

From “a certain public chain” to “Solara”, it's not just a simple name change. It's more like a statement: we are not just looking to make money in the Chinese market, but we genuinely want to integrate into this cultural ecosystem.

Web3 is becoming more “multilingual”

The crypto world is undergoing a decentralized narrative revolution. Previously, it was taken for granted that English was the industry lingua franca, but more and more people are realizing that behind every language lies an independent traffic pool and cultural consensus.

The explosion of Chinese memes is just the beginning. In the future, there may be more localized narratives based on Japanese, Korean, and Spanish. Those who can truly understand and respect the language habits and emotional codes of these communities are more likely to emerge in the next cycle.

The public chain that first obtained the title “Solara” has clearly secured a front-row seat for cultural resonance.