There's this investment approach we took early on with the Libermans that's honestly pretty different from the usual playbook. Instead of just funding one specific project or company, we placed our bet on them as creators – backing their entire vision and potential to push boundaries across multiple fronts. It's what some call the 'holistic creator investment' model. Now watching them dive into uncharted territory and experiment with edge concepts? That's exactly the kind of innovation we were hoping to unlock. These boundary-pushing moves are what make this space exciting.