Recently saw a pretty wild play - a certain Perpetual Futures DEX organized a 48-hour meme creation event.

To be honest, the perpetual DEX track has turned into a red ocean, but the strategy of this project is quite interesting: with just a few tokens, you can leverage thousands of retweets and hundreds of thousands of exposures, with an ROI that crushes traditional hard advertising.

The core logic is very simple and straightforward: users create high-quality memes, and the official team directly uses them as emojis, Twitter materials, or even website GIFs. This UGC incentive mechanism is indeed suitable for the high-risk-taking DeFi player group.

The participation threshold is not high; just referencing the original post of the wallet is sufficient. It's necessary to say that in the era of attention economy, whoever can understand the community will gain the advantage. The moat of Perptual Futures DEX may not only rely on technical depth, but also on how community stickiness is built.