It’s wild when you think about it. We’ve got all this buzz around Web3 and tokenizing everything, but the single biggest asset class on the planet real estate, is barely in the picture. It’s a multi-hundred trillion dollar industry just sitting on the sidelines.

The problem isn't the vision. It's that crypto has tried to force property into the same mold as everything else. Where are the guardrails for regulators? The tools for brokers and lawyers? You can't trade a building like a meme coin.

Tech always evolves from general to specific. Blockchains are no different. Real estate doesn't need a generic chain, it needs one built for its unique, regulated, paper-heavy world.

That's why @integra_layer exists. Instead of forcing property onto a chain built for something else, they're building the chain for property. It's designed from the ground up with compliance, identity, and real-world workflow in mind.

The old story was that blockchains failed real estate. The truth is, generic chains failed. Integra is writing the new one.