Recently, I organized a posting schedule for overseas social media, and after encountering some pitfalls, I realized that the timing of posts is really crucial.

On Instagram, the golden hours are from 11 AM to 1 PM on Mondays and Thursdays, when people are most likely to check their phones during lunch breaks. On Tuesdays, it's recommended to post at 9 AM or 2 PM, capturing morning traffic and afternoon tea time. Wednesdays at 11 AM and 3 PM are also good, as people tend to need a break when they feel tired from work. On Fridays, trying out 10 AM and 4 PM is also worth it, as people are generally in a good mood approaching the weekend.

Data shows that posts made at noon on Thursday have an interaction rate 30% higher than the average level, and this time point is indeed very stable.

The rhythm of TikTok is a bit different, and the specific time periods should be based on the activity patterns of the target audience. It is recommended to conduct small-scale tests first to find the most active time windows in your community, and then establish a routine. After all, the daily schedules of fans for different projects can vary significantly.