I recently noticed a rather interesting NFT project, coinciding with the time node of the Year of the Horse.
This series plays with Eastern traditional culture very skillfully. The theme of the Year of the Horse itself brings in traffic, and with the addition of folk elements like the Two Saints, the cultural narrative is indeed well-crafted. Unlike those projects that awkwardly ride on trends, this one has put effort into its cultural depth.
What is more noteworthy is the community aspect. According to project data, daily active users have been on the rise, which is a rare continuous growth in the current NFT market. The speed of community consensus formation is also quite fast, and from a technical perspective, the market is relatively stable.
Of course, everyone understands the volatility of the NFT market, but this kind of project driven by both culture and community at least has a coherent story, rather than relying purely on hype. It's hard to say how long the Year of the Horse concept can be hyped, but the topic should not lose its relevance in the short term.
View Original
This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.
8 Likes
Reward
8
2
Repost
Share
Comment
0/400
MEVEye
· 7h ago
The rise in daily active users is quite interesting, but I still want to see the actual on-chain data, not just what the project party claims. The theme of the Year of the Horse can indeed generate buzz, but I'm worried about who will catch a falling knife afterwards.
View OriginalReply0
DaoTherapy
· 7h ago
The tactic of riding the hot trend in the Year of the Horse is nothing new, but cultural storytelling can indeed be profitable; it just depends on how long the community can hold on.
I recently noticed a rather interesting NFT project, coinciding with the time node of the Year of the Horse.
This series plays with Eastern traditional culture very skillfully. The theme of the Year of the Horse itself brings in traffic, and with the addition of folk elements like the Two Saints, the cultural narrative is indeed well-crafted. Unlike those projects that awkwardly ride on trends, this one has put effort into its cultural depth.
What is more noteworthy is the community aspect. According to project data, daily active users have been on the rise, which is a rare continuous growth in the current NFT market. The speed of community consensus formation is also quite fast, and from a technical perspective, the market is relatively stable.
Of course, everyone understands the volatility of the NFT market, but this kind of project driven by both culture and community at least has a coherent story, rather than relying purely on hype. It's hard to say how long the Year of the Horse concept can be hyped, but the topic should not lose its relevance in the short term.