Someone once told me straight up that my campaign flopped. No impact, they said.

But then I tried this new protocol for tracking community activity. Suddenly I could see everything – how many tasks people actually finished, how deep they engaged, the whole journey mapped out.

The numbers didn't lie. My community did show up. They participated. They completed stuff.

For once, I wasn't sitting there hoping my efforts mattered. I had actual proof sitting right in front of me.