Jay Yarow Appointed President of CoinDesk Insights as Bullish Expands Its Media Ambitions

Jay Yarow, a seasoned media executive with experience at CNBC and Business Insider, has been appointed President of CoinDesk Insights, the media and events division of digital asset platform Bullish. The move reflects Bullish’s strategy to strengthen and grow CoinDesk’s influence across crypto media, data, and global events.

Background in Digital Expansion and Editorial Leadership

During his nine-year tenure at CNBC, Yarow was instrumental in developing the network’s digital footprint. As senior vice president and executive editor, he helped launch direct-to-consumer products such as CNBC Pro and the CNBC Investing Club, while also leading the creation of CNBC Select. Prior to CNBC, he served as executive editor at Business Insider, overseeing editorial teams and shaping content strategy.

Bullish Positions CoinDesk for Broader Growth

Bullish CEO Tom Farley said Yarow’s appointment underscores the company’s plan to enhance CoinDesk’s presence in both institutional and retail markets. Farley emphasized that Yarow’s blend of digital strategy expertise and trusted editorial experience will help reinforce CoinDesk’s standing as a premier brand for digital asset news and events.

Transition and Future Direction

Yarow takes over the role from Sara Stratoberdha, who led CoinDesk after its acquisition by Bullish in late 2023. Stratoberdha is transitioning into a new executive position within Bullish. Reporting directly to Farley, Yarow will guide the expansion of CoinDesk’s global media and events operations.

Commitment to Strengthening the CoinDesk Brand

In a statement, Yarow highlighted CoinDesk’s reputation as a trusted source in digital asset information. He noted the rapid audience growth since Bullish’s acquisition and expressed enthusiasm for building on the foundation established under Stratoberdha’s leadership to deliver world-class events and media products worldwide.

Part of a Larger Leadership Buildout

Yarow’s arrival follows the recent appointment of David LaValle, formerly global head of ETFs at Grayscale, as president of CoinDesk Indices and Data. Together, these leadership changes reflect Bullish’s plan to scale its data, index, media, and events businesses as institutional interest in reliable crypto benchmarks continues to rise.