The final data of this period's Red Bull Trading Tour actually revealed two signals:
First, the stickiness of brand crossover has been verified. A cumulative trading volume of 25.1 billion USD and over 39,000 sign-ups indicate that the narrative of F1 × Crypto is forming a stable user mindset. Speed, competition, and limits—these core symbols of F1 are naturally integrated into the trading behavior itself. Secondly, Gate is forming an "annual event system." The tour this season has successfully unlocked 3,000 GT rewards, and the official announcement clearly revealed that there will be a "Red Bull Year-End Trading Competition" in December, This means that the activity is no longer one-time, but rather a systematic operation: From stage-based tour → annual gala, Gradually build a larger user participation closed loop. Against the backdrop of homogeneity in industry activities, Gate uses sports IP storytelling + high-intensity event data, We are turning the "Global Trading Competition" into our own brand asset.
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The final data of this period's Red Bull Trading Tour actually revealed two signals:
First, the stickiness of brand crossover has been verified.
A cumulative trading volume of 25.1 billion USD and over 39,000 sign-ups indicate that the narrative of F1 × Crypto is forming a stable user mindset.
Speed, competition, and limits—these core symbols of F1 are naturally integrated into the trading behavior itself.
Secondly, Gate is forming an "annual event system."
The tour this season has successfully unlocked 3,000 GT rewards,
and the official announcement clearly revealed that there will be a "Red Bull Year-End Trading Competition" in December,
This means that the activity is no longer one-time, but rather a systematic operation:
From stage-based tour → annual gala,
Gradually build a larger user participation closed loop.
Against the backdrop of homogeneity in industry activities,
Gate uses sports IP storytelling + high-intensity event data,
We are turning the "Global Trading Competition" into our own brand asset.