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Social media suddenly exploded - someone claimed to have photographed a sample book cover at a printing factory in Hong Kong, with "Zhao Changpeng Author" and the large characters "My Journey Here" printed on it. Although the photo is blurry, it is enough to set the entire community abuzz.



The timeline does match up. In mid-November last year, CZ just launched his English autobiography "Beyond Borders" in France, which tells the story of how he immigrated from Jiangsu to Canada, accumulated wealth through programming skills, and ultimately built a leading exchange from a startup team to an industry giant. Now, the sudden emergence of news about a Chinese version seems to indicate a formal entry into the Chinese publishing market.

If this book really exists, the content is the most captivating part. How did his shocking public conflict with SBF ultimately lead to the collapse of each other's platforms? What strategies did he use to maintain platform operations in the face of scrutiny from regulatory agencies in multiple countries? And what was his true mindset and response during that "special period" last year? The answers to these questions are probably more intriguing than any market analysis.

But there are also many questions. Why choose to print sample books in a factory in Hong Kong? Is it due to distribution strategy considerations, or is there another arrangement? That photo is so blurry that the details are unclear; could it be that someone is deliberately creating a topic? After all, even the publisher's information has not been announced yet, and the font on the cover appears to be random.

However, the market reaction has been very enthusiastic. Some have dug up CZ's statement from an interview last month where he mentioned "I hope Chinese readers can see that the crypto industry is not just a story of getting rich overnight," believing this confirms the authenticity of the book; others predict that if it really goes on sale, the first print run could sell out instantly.

Now we just have to see if there will be an official confirmation later. Do you think this book "My Journey So Far" is really going to be published, or is it just a case of misinformation? If it does come out, what industry secrets are you most interested in seeing revealed in the book?
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ForeverBuyingDipsvip
· 11h ago
The photo is so blurry it looks like a ghost, I've seen this trap a lot, first enjoy the gossip and then talk about it. Can't find the bottom and still have to rely on gossip to get by. I actually want to hear how SBF makes up his story, can he come up with something amazing? Haha. The details of the Hong Kong printing factory are a bit particular, but the authenticity still needs to wait for the official announcement. If this really comes out, I'll be the first to buy it, just to see how he talks about those reviews and survival strategies. But it feels a bit like hype, anyway, I can't trust anything right now. The cover font is casual? It feels a bit hasty, not like a proper publication rhythm.
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ImpermanentLossFanvip
· 11h ago
Can a photo be so blurry and still go viral? I just want to know if this is real publishing or another marketing ploy.
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0xLuckboxvip
· 11h ago
The sample book from the Hong Kong printing factory... This operation is really amazing, is CZ playing with information spread or is he actually going to release a Chinese version? That blurry photo still hasn't had an official statement, which is a bit sus. But then again, if it really comes out, that gossip about SBF will definitely be the part that everyone is talking about online. I just want to see how he spins this from a regulatory standpoint, it's much more interesting than Candlestick Chart. As for the advance leak of the sample book, is this a marketing tactic or an actual leak? Anyway, the hype is already there, the publisher definitely has to come out and say something.
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bridgeOopsvip
· 11h ago
Who would believe such a blurry photo? It feels like just hype.
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LiquidatedTwicevip
· 11h ago
Another sample book photo... Is this for real? Can this really be speculated?
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