Polymarket has reached a strategic partnership with Parti.com to launch the first live prediction market product.

Gate News, March 28, Polymarket and Parti.com announced a strategic partnership to launch the first product that integrates real-time prediction markets into a live-stream experience. Starting today, hosts and viewers can directly discover, follow, and trade Polymarket prediction markets within the Parti.com platform, without leaving the platform.

With this integration, content creators can search all markets provided by Polymarket’s infrastructure and pin the selected markets above the live chat window, allowing viewers to immediately participate in market trades related to the livestream’s discussion topics. The partnership also launches an Earn Program, through which creators can earn a share of the trading fees generated by their viewers within the pinned markets.

In addition, the two sides will collaborate to launch Boutique Culture Markets around trending events in the livestream ecosystem, expanding prediction markets to cultural trending events on digital platforms, and related markets have already begun going live.

Brian Gallagher, founder and CEO of Parti, said that prediction markets are not only financial instruments, but also a new media format, and that combining livestream culture with Polymarket is the next wave of media. Matthew Modabber, Chief Marketing Officer of Polymarket, said that livestreaming is a natural extension of Polymarket’s mission to build a real-time global information layer for events, and that the two sides are bringing markets into the settings and audiences that will shape real-time narratives.