YZY MONEY: Can Kanye West’s New Token Become the Next Hotspot in Crypto Payments?

Introduction to YZY MONEY

Image: https://x.com/kanyewest/status/1958346810801697237

On August 21, 2025, rapper Kanye West introduced YZY MONEY and its token, YZY, launching the project on the Solana blockchain. Following the announcement, YZY’s market cap skyrocketed to $3 billion within 30 minutes before stabilizing around $1.7 billion. Leveraging Kanye’s celebrity status, YZY quickly rose to prominence in the crypto market.

YZY Tokenomics and Distribution Model

Image: https://money.yeezy.com/

According to the official website, YZY’s token allocation is structured as follows:

• Public Sale: 20%
• Liquidity Pool: 10%
• Issuer: Yeezy Investments LLC (30%), locked for 3 months and then released linearly over 24 months
• Team: 20%, locked for 6 months and then released linearly over 24 months
• Ecosystem Development Fund: 20%, locked for 12 months and then released linearly over 24 months

This allocation shows a high proportion held by the team and institutional investors, with a long vesting period. While this secures long-term funding for the project, it also raises concerns about token concentration risk.

Ye Pay: A New Direction for Crypto Payments

Ye Pay, launched alongside YZY, is a payment solution offering low transaction fees and user convenience. Unlike the typical 3.5% merchant fee for traditional payments, Ye Pay offers lower transaction costs and can be easily integrated into e-commerce platforms or apps.

Currently, Kanye’s official store, yeezy.com, accepts crypto payments, and there are plans to introduce direct YZY payments.

YZY Card: Bridging Crypto and Real-World Payments

The YZY Card is designed to enable holders to use YZY and USDC at millions of merchants globally. It operates similarly to a crypto debit card. Unlike conventional offerings, the YZY Card is non-custodial, allowing users to spend directly without intermediaries. The waitlist is open prior to the official release.

Insider Capital and Market Controversy

Despite the project’s high profile, skepticism remains. Data shows that initially, YZY’s liquidity pool contained only YZY tokens, with no USDC, giving developers the ability to remove liquidity and withdraw funds at any time.

Furthermore, several suspected “insider wallets” reportedly purchased tokens prior to the official announcement and quickly sold them after the surge, realizing profits that exceeded $1 million. Such incidents have heightened concerns within the community about token concentration.

Key Risks for Investors

A Coinbase executive noted that around 94% of all YZY tokens are currently held by insiders, most of which are stored in a single multi-signature wallet. While the project team says it has deployed 25 contract addresses to prevent sniping bots, this approach has not eliminated concerns about potential market manipulation. For retail investors, celebrity-backed projects may generate significant attention. Early-stage price volatility is extreme. Caution is recommended.

Conclusion

YZY MONEY represents Kanye West’s innovative move into crypto payments, but also stands as a controversial token project. Combining celebrity appeal, payment utility, and DeFi concepts, it faces ongoing transparency issues in token distribution and market operations. For new investors, it is advisable to exercise caution and avoid being influenced by short-term hype.

YZY MONEY (YZY) is now listed for spot trading on Gate. The token exhibits high volatility. Please exercise caution and manage your risk.

Image: https://www.gate.com/trade/YZY_USDT