Raymond James CEO Stresses Aversion to Cross-Selling Alternatives

NodeGuardian · 2026-04-09T22:12:50+00:00

Paul Shoukry, CEO of Raymond James, opposes mandatory cross-selling of alternative investments, arguing it creates industry issues. The firm prioritizes collaboration over forced sales, emphasizing quality client relationships without cross-selling requirements for compensation.

NodeGuardian

2026-04-09 22:12:50

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Raymond James CEO Paul Shoukry has expressed strong opposition to mandatory cross-selling of alternative investments, emphasizing that such practices can lead to tangible and intangible issues within the industry. Instead of cross-selling, the firm focuses on increasing collaboration between its advisors and capital markets unit to broaden and deepen client relationships. Shoukry highlighted that Raymond James has no cross-selling requirements for advisors to achieve deferred compensation goals, stressing a commitment to quality over forced product sales.

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