Everbright Bank fully launches the "3.15" financial consumer rights protection education and publicity campaign

(Source: Beijing Capital Circle)

During the “3.15” Financial Consumer Rights Protection Education and Publicity Campaign, China Everbright Bank Co., Ltd. (hereinafter referred to as “Everbright Bank”) actively responded to the call of the State Financial Supervision and Administration Bureau. Under the slogan “Clear Financial Networks, Protect Peace of Mind Consumption,” the bank focused on showcasing digital financial achievements, providing targeted services to key groups, and highlighting risks of financial irregularities. It organized a variety of educational activities nationwide to help improve the financial literacy of the public.

On March 12, Everbright Bank launched the “2026 Sunshine Consumer Protection, Beautiful Company” educational publicity event in Beijing. The event announced the financial education publicity system and annual work plan for the “14th Five-Year Plan” period, continued to promote the “Sunshine Consumer Protection” initiative, and deepened the concept of “Warmth and Care, Beautiful Company.” The bank committed to growing together with consumers, with the mission of “using financial education to safeguard consumer rights” and the vision of “becoming a responsible, warm, and distinctive financial knowledge disseminator.” Everbright Bank aims to be a partner in enhancing financial literacy alongside consumers. By 2026, the bank plans to develop key projects such as the “Hundred Thousand Project,” “Hundred County and Rural Consumer Protection Campaign,” and “Risk Warning into Ten Thousand Homes.” Relying on its nationwide financial education bases, it will establish a “grid-based” publicity platform. Through the “Sunshine Consumer Protection Volunteers,” composed of enthusiastic consumers, the bank will promote financial knowledge among those around them and ensure precise delivery of financial education and publicity.

During the campaign, Everbright Bank focused on three key themes: “Digital Finance, Service Guarantee for People’s Livelihood,” “Reminders and Precautions to Prevent Financial Cyber Risks,” and “Protecting Rights, Walking Together.” It actively carried out three special activities: “Financial Executives Discuss Consumer Protection,” “Visit to Financial Education Bases,” and “Walking with Sunshine Consumer Protection Volunteers.” The bank also highlighted positive stories about technology serving the public, digital finance boosting consumption, and services for the elderly and new employment groups. It aimed to remind consumers to guard against financial cyber risks, guide them to resolve financial disputes through legitimate channels, and strengthen policy advocacy and compliance education for staff and partner institutions to create a clean and secure financial network environment.

Everbright Bank is also exploring new “Finance + Scene” education models to build a comprehensive publicity matrix. The Nanning branch, in cooperation with Everbright Securities and Everbright Yongming Insurance, jointly carried out “Big Consumer Protection” education campaigns. Through interactive games like quizzes and trap-spotting, they enhanced consumers’ understanding and memory of financial knowledge. The Heilongjiang branch invited freight company employees to serve as “Sunshine Consumer Protection Volunteers,” working with bank staff to promote financial knowledge and strengthen financial security. The Chongqing branch utilized digital finance to empower branch services, setting up “Digital Finance Experience Corners” at multiple locations. These stations encourage elderly customers to confidently use, love, and master smart devices, helping them bridge the “digital divide” with Everbright’s warmth and care.