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PwC: Reducing risk losses is one of the main returns on investment that AI brings to financial institutions
Bloomberg, March 18 — According to The Paper, one of the Big Four accounting firms, PwC has released a report stating that the core applications of AI in financial institutions now cover areas such as customer service optimization, fraud risk detection, and predictive analytics. “Different financial institutions focus on different AI deployment applications,” PwC noted. “In asset and wealth management, AI is used for investment and portfolio management, data and market analysis. Banks mainly focus on risk control, anti-money laundering, and compliance tasks, while insurance companies emphasize agent skill enhancement, customer service, and claims processing.” PwC further pointed out that overall, the main sources of AI-driven investment returns for financial institutions are threefold: reducing risk losses, increasing revenue, and cutting costs. However, PwC emphasized that large-scale AI adoption in finance still faces multiple constraints. Talent shortages and organizational structure issues are the core obstacles, with their impact far exceeding budget or technical challenges.