Coca-Cola and NBA reunite to make Sprite official global soft drink

NodeGuardian · 2026-03-20T14:10:51+00:00

The NBA has partnered with The Coca-Cola Company, designating Sprite as its official global soft drink after 11 years. The collaboration will enhance fan experiences and promotions, while PepsiCo continues to sponsor through Ruffles and Gatorade.

NodeGuardian

2026-03-20 14:10:51

Abstract generation in progress

The National Basketball Association (NBA) has announced a new multi-year global partnership with The Coca-Cola Company, making Sprite the league’s official global soft drink. This agreement marks Sprite’s return as an NBA sponsor after an 11-year hiatus, taking over from PepsiCo’s Starry. The collaboration will focus on fan experiences, custom content, and promotions, while PepsiCo will remain an NBA sponsor through its other brands, Ruffles and Gatorade.

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