Liquor Price Intelligence March 17 Price Release Xi Jiu Jun Pin Drops 2 Yuan/Bottle

Sina Finance’s “Wine Price Insider” Launches with Key Insights: Know the Actual Market Prices of Famous Baijiu

Data collected over the past 24 hours shows that the retail prices of major Baijiu products in China generally declined on March 17. If one bottle of each key product is bundled and sold, the total price today is 10,558 yuan, down 21 yuan from yesterday, hitting a 14-day low. Market sentiment is clearly cautious, and channel transaction pace has slowed.

Today, major Baijiu products mostly saw a decline. On the rise, Qinghua Lang led with a 5 yuan increase per bottle, with channel quotes continuously rising; Yanghe Moutai Dream Blue M6+ increased by 2 yuan per bottle, slightly warming prices and ending a five-day decline. On the decline, Wuliangye Puwu Baidai fell the most, dropping 8 yuan per bottle with significantly increased trading volume; Guojiao 1573 decreased by 5 yuan per bottle; Qinghua Fen 20 fell by 4 yuan per bottle; Feitian Moutai, Boutique Moutai, Wuliangye 1618, and Xijiu Junpin all declined by 2 yuan per bottle, with prices fluctuating slightly within recent ranges; Gujing Gong Gu 20 and Shuijing Jian Nan Chun both fell slightly by 1 yuan per bottle.

The daily data of “Wine Price Insider” is sourced from approximately 200 collection points across major regions nationwide, including but not limited to designated distributors of liquor companies, social distributors, e-commerce platforms, and retail outlets. The raw sampling data reflects actual transaction retail prices handled at these points over the past 24 hours, aiming to provide an objective, scientific, and traceable dataset on the market prices of well-known Baijiu brands. With the official iMoutai platform starting sales of Feitian Moutai at 1,499 yuan per bottle during the New Year’s Day, and the Boutique Moutai at 2,299 yuan per bottle on January 9, the influence of this new channel on the retail prices of these two products has gradually become evident. The daily published prices of “Wine Price Insider” follow a weighted calculation based on actual transaction volumes, incorporating quantifiable prices into the retail price calculations of Feitian Moutai and Boutique Moutai.

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In important news from the Baijiu industry, on the 16th, Guizhou Moutai held the 2026 International Channel Partner Conference in Guiyang. The “2026–2030 Guizhou Moutai International Market Transformation Plan” was announced as completed, clarifying that the company’s internationalization will shift from “channel-driven” to “consumer-driven” market models. In 2026, the company will focus on six key systems: international expression, products, pricing, channels, markets, and compliance, with Asia as the core and North America as support, paying special attention to Southeast Asian countries involved in the Belt and Road Initiative to build a new international market landscape. Chen Hua, Party Secretary and Chairman of Moutai Group, stated that the company will leverage its production area, craftsmanship, and brand advantages to promote internationalization, and will focus on optimizing product structure, improving pricing systems, and building channel networks. By centering on consumers and cultivating a consumer base, the international market will become a new growth engine for high-quality corporate development.

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Editor: Li Siyang