Industrial Bank Harbin Branch conducts financial consumer rights protection education and awareness activities at the Harbin Pingfang District Enterprise Retiree Service Center (Senior University).

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On March 12, under the guidance of the Heilongjiang Regulatory Bureau of the China Banking and Insurance Regulatory Commission, Industrial Bank Harbin Branch, in collaboration with the Harbin Pingshan District Enterprise Retired Workers Service Center (Senior University), jointly carried out the “Clear and Bright Financial Network, Protecting Peace of Mind in Consumption” 2026 “3.15” Financial Consumer Rights Protection Education and Promotion Campaign. This event focused on financial services for the people and elderly-friendly services, integrating financial knowledge dissemination with cultural activities for seniors, bringing a warm and down-to-earth financial protection service to our senior friends.

The event was warm and lively, with participants’ wonderful artistic performances fully showcasing the positive spirit of the senior community. Industrial Bank Harbin Branch invited financial knowledge experts to “Use Cases to Explain Risks,” revealing scams related to elder fraud; the financial education team held a “Counterfeit Currency Classroom,” and performed original consumer protection skits. Using simple language and relatable cases, they allowed seniors to genuinely experience the convenience of elderly-friendly financial services and bridge the digital divide.

Financial culture nurtures the people’s hearts, and party members serve alongside you. The interactive segment featured diverse activities, with party members leveraging the services of the Industrial Bank “Xing Public Welfare” Community Service Station to sincerely and professionally provide consultation and assistance to elderly friends. In a relaxed and joyful atmosphere, everyone learned financial knowledge and enhanced their awareness of financial risk prevention, effectively increasing their sense of security and gain.

Promoting trust through educational publicity, winning reputation through honest service. In the future, Industrial Bank Harbin Branch will focus on the needs of the silver economy, deepen elderly-friendly financial services, and carefully safeguard the financial security of senior clients, escorting a happy and secure senior life with professionalism and warmth.

Editor: Hu Xiaobo

Reviewer: Yu Yong

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