315 Investor Protection | Jinyinying Fund: Compliance and Transparency Safeguard Investor Rights, Enhance Sense of Gain and Achieve Mutual Progress

In recent years, the size of the public mutual fund market has continued to expand, with increasingly diverse product types, making it an important channel for ordinary investors to participate in the capital market and achieve wealth preservation and appreciation. According to data published by the Asset Management Association of China, as of the end of January this year, the total size of public mutual funds reached 37.77 trillion yuan, with a total of 13,725 funds.

On the occasion of International Consumer Rights Day (March 15), public mutual funds, as a key link connecting the capital market with the wealth of hundreds of millions of residents, are focusing on how to better protect investors’ legal rights and interests and build a trustworthy brand image, becoming a hot topic in the industry.

In fact, under the guidance of the “Action Plan for Promoting High-Quality Development of Public Mutual Funds” issued last year, the ecological system of the public mutual fund industry has undergone a systematic restructuring. Recently, with the official implementation of the “Guidelines for Performance Benchmarks of Publicly Offered Securities Investment Funds,” the industry has once again experienced a profound transformation regarding “transparency” and “rational understanding,” moving from “seeing flowers in the fog” to “transparent and clear,” enabling ordinary investors to make investment decisions in a fairer, more transparent, and regulated market environment.

The mission of public mutual funds is to provide professional financial services to the broad masses of ordinary people. This inclusive nature requires us to prioritize investors’ interests, and the transparency and regulation guaranteed by the system are the moat that has earned the market’s long-term trust in public mutual funds.

As a member of the industry, Golden Eagle Fund has been established for 23 years, always adhering to compliant operation, placing the interests of holders first, with reverence and prudence. Golden Eagle Fund believes that stable investment performance is the foundation for safeguarding holders’ interests, while compliance risk control measures—such as setting trading boundaries, managing credit risks, and anti-money laundering reviews—are essential to ensure investment stability, prevent risks, and maximize returns. Only by coordinating investment and compliance risk control can a long-term, healthy positive cycle be formed.

Meanwhile, unlike consumer products, fund products are not just sold; their after-sales service begins at the point of sale. It is necessary to balance product sales with investor education and companionship, avoiding overemphasis on sales at the expense of service, and enhancing customer-centric demand response and solution capabilities. Strengthening investor education, improving the service system, paying attention to customer experience and companionship, enriching service scenarios, and elevating service levels will help investors fully understand risks, establish rational investment concepts, and view market short-term fluctuations with a long-term, rational perspective, ultimately enhancing the sense of gain among fund investors.

Public mutual funds are related to people’s livelihood and well-being, carrying significant importance. For a long time, Golden Eagle Fund has vigorously promoted a culture of rational investing, actively carried out investor education and anti-fraud campaigns, empowered “support for the elderly,” popularized pension finance, and improved investors’ legal awareness and risk prevention consciousness. We deeply recognize that improving investor services is both a development requirement and a market opportunity. Golden Eagle Fund will uphold the “great national cause,” keep in mind its strategic positioning in finance, and serve the national strategy and the broad investor base through high-quality development.

Risk reminder: Funds are subject to risks; investments should be cautious.

(Edited by: Xu Nannan)

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