Dongguan's First Residential Land Successfully Auctioned This Year, China Resources Acquires Binhai Bay Plot at Reserve Price

NightAirdropper · 2026-03-16T23:57:23+00:00

Dongguan Hairun Real Estate Co., Ltd. won the bid for a commercial and residential land parcel in Binhai Bay New District at a reserve price of 130.966 million yuan. The land covers an area of approximately 35,186.88 square meters, with a floor area ratio of 2.5. The successful bidder is required to participate in subsequent land auctions and introduce designated commercial entities. This is China Resources Land's third investment in the area, which will enhance Binhai Bay's residential standards.

NightAirdropper

2026-03-16 23:57:23

Abstract generation in progress

On March 16th, the first residential land auction of the year took place in Dongguan. Ultimately, Dongguan Hailun Real Estate Co., Ltd. won the land parcel in the Bin Hai Wan New Area, Jiao Yi Wan section, on the northeast side of Dongwan Avenue, at the starting price of 1,309.66 million yuan. According to Tianyancha, Dongguan Hailun Real Estate Co., Ltd. was jointly established by China Resources Land and Bin Hai Wan Real Estate.

The Dongguan Public Resources Trading Website shows that plot 2026WR001 is located on the northeast side of Dongwan Avenue in the Jiao Yi Wan section of Bin Hai Wan New Area, covering approximately 35,186.88 square meters, with a floor area ratio of 2.5 and a total construction area of about 87,967.2 square meters. The land was auctioned using a “highest bid wins” method, with a starting total price of 1,309.66 million yuan, equivalent to an initial floor price of about 14,888 yuan per square meter, with no requirements for supporting facilities.

The reporter also noted that, according to the transfer documents, the winning bidder must commit to unconditionally participate in the bidding for plot B03-18 and must have at least one valid bid. Additionally, information about plot B03-18 indicates that it is located on the southwest side of Dongwan Avenue in the Jiao Yi Wan section, with an area of about 35,000 square meters, designated for commercial use. The plot also requires the introduction of one of the following commercial operators—Vientiane Shopping Village, Vientiane World, Taikoo Li, or SKP—as the project manager.

It is worth noting that this is China Resources Land’s third project in Bin Hai Wan New Area. Previously, China Resources developed Bin Hai Run Fu Phase I and Phase II, Yang Yun. According to China Resources, with the official auction of the third phase, the new project will inherit both the vibrant commercial atmosphere and the tranquil ecological environment, setting a new residential benchmark for Bin Hai Wan.

Reporting by: Nandu N Video Reporter Huang Huiping

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