“What’s Behind This $25B Bet?” Salesforce Stock (CRM) Pops on Kicking Off Its Biggest Buyback Ever

Salesforce CRM +2.51% ▲ has begun its largest-ever share repurchase, launching a $25 billion share buyback plan. With this move, the software giant is signaling confidence in its long‑term growth, profitability, and cash‑flow outlook. Following the news, CRM stock gained about 3% on Monday morning.

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The buyback represents the first half of the company’s $50 billion repurchase authorization approved by the board in February 2026.

The buyback began on March 11 through agreements with major Wall Street banks, including Bank of America BAC +0.98% ▲ , Citigroup C +1.48% ▲ , JPMorgan (JPM), Morgan Stanley MS +0.90% ▲ , and Banco Santander SAN +1.30% ▲ .

Salesforce prepaid the full amount and received an initial 103 million shares, roughly 80% of the expected total. The company funded the move through a $25 billion senior note offering, reflecting its willingness to use leverage to boost shareholder returns.

CEO Marc Benioff said the buyback reflects the company’s conviction in its future. “We are aggressively repurchasing shares because we are so confident in the future of Salesforce.”

Final settlement of the ASR is expected in Q3 or Q4 of Fiscal 2027, depending on the stock’s performance during the calculation period.

Is CRM a Buy, Sell, or Hold?

Turning to Wall Street, CRM stock has a Moderate Buy consensus rating based on 27 Buys, eight Holds, and one Sell assigned in the last three months. At $261.55, the average Salesforce stock price target implies a 32.15% upside potential.

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