Leaked influencer compensation structure exposed, deepening the crisis of trust within the cryptocurrency community

Leaked influencer contracts reveal hidden realities in the crypto industry. Over 200 prominent creators received massive funds, yet most have not disclosed any financial relationships with investors. This exposes serious transparency and ethical issues across the industry.

Over 200 Influencers’ Pricing Lists Leaked, Hidden Promotion Payments Uncovered

On-chain investigator ZachXBT published a document in Fall 2025 listing the compensation for over 200 crypto influencers. The list detailed each account’s posting fees, preferred payment methods, and wallet addresses.

The pricing varied widely. Top-tier influencers charged up to $20,000 per post, while smaller accounts typically charged a few hundred dollars per tweet. Discount packages for multiple posts were also offered.

Most shocking was the widespread violation of disclosure rules. ZachXBT’s analysis shows that over 160 accounts agreed to payment contracts, yet fewer than 5 explicitly labeled their content as sponsored. This means over 95% of promotional posts were paid but presented as organic recommendations, misleading followers.

Regulators like the Federal Trade Commission (FTC) and advertising authorities worldwide require clear disclosure of paid content. Intentionally ignoring these rules misleads viewers into thinking opinions are unbiased, artificially inflating demand for unverified projects.

Structural Issues Revealed by Attity’s $60,000 Contract

The leaked list highlighted influencer Attity, who was paid $60,000 for a contract linked to his Solana wallet. Once public, Attity issued a statement explaining the payment.

He clarified that the $60,000 covered weeks of marketing work, not a single post. Initially, the contract involved general promotion, but later the client asked for threads, memes, and comments about the platform. Eventually, he was involved in promoting a token pre-sale, which he posted about under pressure, admitting he should have disclosed the payment.

Attity also claimed the client requested posts that appeared natural, with no intent to harm followers. He expressed regret over the lack of transparency and noted that after a failed pre-sale, the client threatened him.

“I did not participate in rug pulls or harm anyone. I only posted about the platform and regret not disclosing the payment,” Attity stated officially.

Systematic Promotion Scams: CR7 Meme Coin, $LIBRA, and More

The leak exposes deeper issues in the crypto market. Paid influencer endorsements often cause token prices to spike rapidly and then crash.

In early 2025, CR7 Meme Coin falsely linked to soccer star Cristiano Ronaldo surged to a $143 million market cap but then collapsed. Influencers involved deleted related posts afterward to erase traces of their involvement.

Another case involved Argentine President Javier Milei promoting the $LIBRA token, which led to political backlash and suspicion of fraud. These examples show influencer marketing can turn into scams that deceive investors.

Regulators Issue Warnings, Industry Needs Stricter Standards

The leaked list reveals how organized and systematic these practices are. Direct wallet transfers suggest funds move without official contracts or regulatory oversight.

Industry insiders warn that current systems lack accountability. Disregard for disclosure rules makes it impossible for ordinary investors to distinguish genuine support from paid promotion.

Regulators emphasize that even disguised promotional activities violate guidelines and can mislead investors. Stricter enforcement of advertising standards and greater transparency are urgently needed across the industry.